Alice Gross, M.Sc.

Alice Gross, M.Sc.

Technische Universität Berlin
Zentrum Mensch-Maschine-Systeme, GRK 1013/2 prometei
Sekr. MAR 3-3
Marchstraße 23
D-10587 Berlin

phone: +49 30 314-29626
fax: +49 30 314-25042
e-mail: alice.gross-Entfernen Sie diesen 

Current position

Scholarship holder of the German Research Foundation (Deutsche Forschungsgemeinschaft (DFG)) at the research training group Prometei at the Berlin Institute of Technology

Focus of work

  • User Experience
  • Interfacedesign
  • Operator Interfaces and Concepts
  • Emotional Interface Design
  • Evaluation and Validation
  • Usability
  • User Centered Design

Education and training

  • Since 04/2012  Technische Universität Berlin,
    Stipendiatin der Deutschen Forschungsgemeinschaft am Graduiertenkolleg prometei
  • 09/2011 - 04/2012 we.CONECT Global Leaders  GmbH,
    Berlin Marketing Executive (20h/Week)  
  • 10/2009 - 07/2011 Technische Universität Berlin
    Research assistant in project VICTOR of Deutsche Flugsicherung  
  • 10/2008 - 07/2011  Technische Universität Berlin,
    Master Human Factors 
    Focus: Usability, Aviation Psychology, Interface Design, Workspace design
    Title of Masterthesis: ?Enhancing Spatial Orientation in Novice Pilots: A Comparison of Different Attitude Indicators Using SVS?  
  • 09/2007 - 07/2008 PricewaterhouseCoopers GmbH, Frankfurt
    Intern/free-lance: Key Talent Management (40h/week)  
  • 09/2006 ? 12/2006 Universiteit Maastricht
    Research assistant / tutor for classes: Methods and techniques, Personality    
  • 01/2007 ? 07/2007 Université René Descartes, Paris (Paris 5)
    Erasmus scholarship
    Focus: Neurobiopsychology of language, Neuropsychology of aging    
  • 09/2004 - 09/2007  Universiteit Maastricht,
    Bachelor of Psychology
    Focus: Cognitive Psychology, Neuropsychology, Biopsychology Title of Bachelorthesis: Second Language Acquisition


  • Gross, A., & Manzey, D. (2014). Enhancing Spatial Orientation in Novice Pilots: Comparing Different Attitude Indicators Using Synthetic Vision Systems. In Proceedings of the Human Factors and Ergonomics Society Annual Meeting (Vol. 58, No. 1, pp. 1033-1037). SAGE Publications.
  • Gross, A. & Bürglen, J. (2014). The Impact of Expectations on User Experience: Surprising the User (in press). In Proceedings of HCI 2014: Sand, Sea & Sky: The 28th BCS Conference on Human-Computer-Interaction. Southport, UK: BCS.
  • Gross, A. & Silvennoinen, J. (2014). Surprise as a Design Strategy in Goal-Oriented Mobile Applications. In Proceedings of the 5th International Conference on Applied Human factors and Ergonomics, Krakow, Poland
  • Gross, A. & Thüring, M. (2013). Encountering the Unexpected: Influencing User Experience through Surprise. in Proc. of UMAP Annual Conference, Rome, Italy: Springer, 3-9.
  • Gross, A. M. (2013). Influencing the User Experience Through Unexpected Events. In CHI Extended Abstracts on Human Factors in Computing Systems (CHI EA '13). ACM, New York, NY, USA, 1925-1928.
  • Gross, A. & Bongartz, S. (2012). Why do I like it? Investigating the product specificity of User Experience.  In Proceedings of the 7th Nordic Conference on Human-Computer Interaction: Making Sense Through Design (NordiCHI '12). ACM, New York, NY, USA, 322-330.
  • Bongartz, S., Gross, A., Jiang, Y., Maus, A. & Guimaraes, N. (2011). Ambient Garden - an experience in contextual design. In Schmid, S., Elepfandt, M., Adenauer, J., Lichtenstein, A. (Hrsg.). Proceedings of the 9th Berliner Werkstatt Mensch-Maschine-Systeme, Reflexionen und Visionen der Mensch-Maschine-Interaktion, Oktober 5/7, (313-316). Berlin, Düsseldorf: VDI Verlag.
  • Wittbrodt, N., Gross, A. & Thüring, M. (2010). Identification of Performance Parameters in Complex and Dynamic Work Environments: The Example of Aerodrome Air Traffic Control. In D. de Waard, A. Axelsson, M. Berglund, B. Peters & C. Weikert (Eds.). Human Factors ? A system view of human, technology and organization (pp. 313-326),Maastricht: Shaker Publishing.
  • Wittbrodt, N., Gross, A. & Thüring, M. (2010). Challenges for the Communication Environment and Communication Concept for Remote Airport Traffic Control Centres. Paper presented at 11th IFAC/IFIP/IFORS/IEA Symposium on Analysis, Design, and Evaluation of Human-Machine Systems, 31.08-03.09.2010, Valencienne (France).

Other work:

  • Gross, A. (2013). Exploring Surprise: Influencing User Experience through Unexpected Events. In E. Brandenbrug, L. Doria, A. Gross, T. Günzler, H. Smieszek (Eds.), Grundlagen und Anwendung der Mensch-Maschine-Interaktion., 10. Berliner Werkstatt Mensch-Maschine-Systeme, 10.-12. 10.2013, Proceedings. Universitätsverlag TU Berlin, Berlin 288-292.
  • Gross, A. (2014). Spiel oder nicht Spiel? Der Einfluss von Kontext und erwartungen auf UX. Talk at the 54th Conference of experimental Psychologists (TeaP), 30.03.-02.04.2014, Gießen, Germany
  • Gross, A. (2013) Effects of (frustrated) Expectations on UX Ratings and UX Phases. Mensch und Computer 2013 - Workshopband. In Boll, s., Maaß, S. & Malaka, P. Oldenburg Verlag, Munich, Germany.